Business marketing refers to the process of advertising and promoting products or services for a business. Meaning an organization or individual sells a product or service to another company for the purpose of reselling, or for them to use in their own products and services. It can also be defined as the process of creating value for a company through the creation and distribution of products or services. There are many different types of business marketing, but all share the common goal of increasing sales and profits.
Business marketing is sometimes referred to as B2B marketing, or business-to-business marketing. This type of marketing involves the sale of products or services to other businesses, rather than to consumers. B2B marketing is often used by companies that sell products or services that are used by other businesses. These types of businesses focus more on mass/bulk selling rather than each individual consumer.
Business Marketing is super helpful in which it keeps smaller businesses functioning. The process of business marketing is what gets the product from the producer to the consumer allowing for current and future transactions to take place.