Behavioral segmentation is crucial to identifying ways consumers interact with your product. It's a marketing tactic that divides customers into different groups in order to better target them with advertising and promotions.
Behavior segments can be broken down into many categories. For instance:
Using behavioral segments to go beyond standard demographics categories will be helpful to diversifying standard marketing campaigns. It also provides a more complete understanding of who your audience is.
There are so many benefits of using behavioral segments to market your companies product. Behavioral segmentation can help you understand how consumers interact with your product and brand on a deeper level. Knowing the behavior as to why consumers buy your product and service will improve consumer retention and overall loyalty.
How is Behavioral Segmentation used in marketing?
Behavioral segmentation allows marketers to better understand customer needs and preferences, which can then be used to create more targeted campaigns and messages. This helps marketers reach the right audience with the right message at the right time.
What are some examples of behavioral segments?
Examples of behavioral segments include frequent buyers, price-sensitive shoppers, brand loyalists, tech-savvy consumers, early adopters of new products or services, and eco-conscious consumers.
Fun Fact:
"Behavioral segmentation is the most popular form of segmentation used by marketers, with 82% of companies reporting that they use it in their marketing strategies"(Solis, 2017).