Audience segmentation allows marketers and your business to determine specific niche segments of people that would be best to target for selling your product or service. Once you know who your target market/markets are, it becomes increasingly easier to promote and sell your product or service.
But that brings us to the question of how do we find out our audience segmentation? To do that, we must ask ourselves a few questions.
When you have a better idea of who your audience is, you can use different avenues to promote your product/service, find sales leads easier, and most importantly, sell your product or service.
Audience segmentations are crucial to making your product fly off the shelves. Make sure to determine your audience segmentations in order to increase and support your profitability.
Why is audience segmentation important?
Audience segmentation allows marketers to tailor their messaging and content to specific segments of their target audience in order to better engage them and drive conversions. It also helps marketers identify new opportunities for growth by uncovering untapped audiences or niche markets.
How do you segment an audience?
Audience segmentation can be done using a variety of methods including demographic data, psychographic data, behavioral data and other customer insights. Marketers should also consider how they can use existing customer data to create meaningful segments that will help them reach their goals.
Fun Fact:
"Audience segmentation is a key tool for marketing success. According to the Harvard Business Review, 81% of marketers who use audience segmentation report an increase in their ROI" (Return on Investment) (Berman, 2017).