Call to action or CTA directly impact your conversion rate. Whether or not your consumer takes your action will either increase or decrease your conversion rate. When you create your CTA, make sure it is clear, concise, and easy to follow, the success of your CTA can make or break the success of your marketing campaign.
CTAs include strong action words. It's important that your business pays close attention to the action words that are used in the marketing campaign so that consumer experiences clarity, relevance, and urgency to purchase your product. The goal of the action words is to also decrease decision anxiety and distraction. Some examples of useful action words within certain marketplaces are:
These are just a few examples, but all of these can help to inspire customers to take your desired action. Remember when creating your call to action the most important step is to decrease consumer decision anxiety and overall anxiety so that the consumer feels certain in their decision and trust in your business.
What types of actions should a Call to Action include?
Calls to action can include instructions such as "Sign Up Now," "Learn More," "Download Here," "Shop Now," and more. The goal is for the audience to take an immediate action that will lead them closer to their desired outcome.
How do I create an effective Call to Action?
An effective call to action should be clear and concise, with language that encourages the reader or viewer to take immediate action. It should also be relevant and visible so that it stands out from other content on the page or in the message. Additionally, it's important to make sure that the CTA leads directly to a page where they can complete their desired task.
Fun Fact:
According to a study by Adestra, 70% of consumers are more likely to make a purchase after clicking on a call-to-action button (CTA) (Adestra, 2017).